Download Our Brand Guidelines

The Brand Guidelines provide ACBF employees, partners, and stakeholders with a clear and consistent system for representing the Foundation. They offer direction on the appropriate use of ACBF’s official brand marks, tone of language, visual identity elements including photography, color palette, and typography, as well as guidance on approvals and permissions related to brand usage.

Our Brand Logo

• The interlocking letters symbolize collaboration and interconnectedness. • The arc represents transformation, continuity, support, and growth the core principles of ACBF’s impact.
• The green and yellow color scheme reinforces the organization’s core values of sustainability, innovation, inclusivity, and development.

Primary Logo

Secondary Logo/Taglines

Designed for consistency and adaptability, the logo ensures a strong and recognizable presence for ACBF across various digital, print, and physical applications.

Language Versions of the Logo Tagline

The ACBF logo is available with a tagline in both English and French. The choice of language should align with the primary language of the target audience or the communication material. It is important to use the correct language version consistently across all applications to maintain clarity, accessibility, and brand integrity

Sub-brands

The ACBF logo serves as the foundation for its sub-brands, such as the Ubora Academy logo. Incorporating the ACBF logo into sub-brands ensures unity, coherence, and shared purpose across all initiatives.

Sub-brand designs must align with ACBF’s visual identity while reflecting the unique characteristics of specific programs or initiatives. This approach enhances brand recognition and strengthens the association between ACBF and its diverse endeavors.

Our Logo Usage

strong Acceptable Color Versions

Safe Zone

To ensure the logo’s visibility and impact, a clear space must be maintained around it. This safe zone is equivalent to 1/5th of the logo’s height. No text, imagery, or graphical elements should encroach into this area. This spacing rule ensures the logo appears uncluttered and maintains its visual integrity across all applications

Incorrect Logo Usage

Brand Colors And Typography

Color Palette

Typography

To maintain a clear and structured typographic system, ACBF uses Raleway for headings and titles, ensuring a strong visual presence with bold and extra-bold weights. Subheadings and callouts also use Raleway but in medium and semi bold weights to create a distinct yet cohesive structure.

Main Heading - Raleway ExtraBold

Building Africa’s Future Through Capacity
Development

Sub Heading - Raleway Bold

Building Africa’s Future Through Capacity
Development

For body text and paragraphs, Roboto is used in regular and medium weights, providing excellent readability for reports, articles, and digital content. Captions and labels utilize Roboto in light and regular weights, ensuring clarity without overwhelming the main content. This hierarchy ensures a balanced, professional, and accessible typographic system that enhances ACBF’s brand communication across all platforms.

Body Text - Roboto

Africa’s long-term development depends on strong institutions, skilled professionals, and innovative policies. ACBF is committed to strengthening the continent’s capacity by providing technical support, funding, and knowledge resources to governments, organizations, and individuals. Our programs focus on leadership development, economic policy enhancement, and institutional reform, ensuring that African nations are equipped to drive sustainable growth. By fostering partnerships and investing in capacity building initiatives, ACBF is shaping a future where Africa’s development is led from within.